However, in the online retail market 40-50 per cent of the total orders were fulfilled through 3rd party logistics players, according to Redseer. Redseer said that Flipkart and Amazon fulfil the majority of the orders through their own captive arms like eKart and ATS. The firm said it witnessed a 68 per cent year-on-year spike in the five-day mega sales was its biggest festive sale performance so far.Ĭustomers placed a record of about 33.4 million orders during the mega sale with nearly 60 per cent of all orders coming from tier 4+ cities. On the other hand, Meesho recently posted its best festive sale performance during its flagship ‘Meesho Mega Blockbuster Sale’ that was live from September 23 to September 27, 2022. While as Flipkart’s said it achieved a significant milestone of over 1 billion customer visits on its platform during the e-commerce firm’s 8-day long festive sale event ‘The Big Billion Days’ (TBBD) hosted between September 23-30. Redseer came up with these insights by analysing the data of the first week of the festive sale between September 22-30.Īmazon’s festive sale event Amazon Great Indian Festival (AGIF) which started on 23rd September is still live as it is a month-long festive event. They are competing with each other to capture a share of the $45-50 billion e-commerce market, which is expected to grow to $350 billion by 2030. E-commerce firms such as Amazon, Flipkart, Meesho, Reliance’s JioMart and Tata Group have been running various parallel sale events.
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